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Consumer preference for bigger smartphones on the up


Smartphone owners not only like big screens on their devices – they actually want bigger displays when they upgrade, according to new research from Strategy Analytics.

The average consumer preference for screen size is now 4.5in, up from a preferred size of 4.3in at the end of 2011. And "nearly all" with a smartphone wanted their next phone to have a bigger screen.

But that average preference isn’t quite keeping up with the latest devices, with Samsung especially pioneering phones with huge screens. Its upcoming Mega series will encompass two new smartphones offering 5.8in (pictured) and 6.3in screens, something reviewers have dismissed as too big. That compares with a 4in screen on the iPhone 5 and a 5in display on the Samsung Galaxy S4.

Nokia, which has so far shunned larger screens, is also reportedly planning to bring out a 6in ‘phablet' in a bid to keep up.

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